THE STORY BEHIND SLOTH
Our Story
A softer place to land.
Sloth London began with a simple thought: beautiful bed linen should feel special without feeling out of reach. Soft white bamboo bedding, a little colour at the edges, and room to make it your own.
WHERE IT BEGAN
It started with a fresh sheet.
Founder Alice Best had worked in luxury homeware and loved the feeling of fresh bed linen. She also knew how expensive it could be. She began looking for a softer, more accessible way to bring that small luxury home.
After discovering the feel of bamboo fibre, Alice worked with a supplier on an idea that was simple but distinctive: classic white bedding with a considered line of colour.
“I decided the classic white sheet needed an upgrade.”
Alice Best · Founder
THE SLOTH DETAIL
White bedding. Your kind of colour.
The fabric stays white; the piping brings the personality. Choose a finishing colour on the bedding set or pillowcases to suit the room you have, or the one you are dreaming up. The fitted sheet stays plain white, ready to go with any of them.
Underneath the detail is premium bamboo rayon with the soft, smooth feel that made Alice take notice in the first place.
MAKE YOURSELF AT HOME
The good part starts when you get into bed.
Find a complete bamboo bedding set, or just the pieces you need to refresh your favourite place to be.